Development
Planning 101
Our Quick Start Guide to Development Planning includes everything you need to know about raising funds for your organization.
Even if you’ve never launched a fundraising campaign before, this guide will help you create a plan that ensures your funding needs are met year in and year out.
Inside This Quick Start Guide You'll Learn:
How to diversify revenue streams and reduce dependence on any one funding source.
Step-by-step guidance on annual funds, major gifts, special events, and planned giving.
How to set realistic fundraising targets based on data, not guesswork.
WHY I WROTE THIS eBOOK
Too many nonprofit leaders feel like they’re fundraising on a treadmill—always moving, never getting ahead. I wrote this book because fundraising shouldn’t feel like a guessing game or a constant crisis.
I wanted to give organizations a clear way to plan for sustainable funding. That means defining your revenue mix, setting realistic goals, and using data to drive decisions. These are the same strategies I’ve used to help organizations replace uncertainty with structure—and raise more money with less stress. If you’ve ever felt like you’re stuck in reactive mode, this guide was written with you in mind.
Proven strategies to take your fundraising
to the next level.
If you're having trouble setting attainable goals - and reaching them - this quick start guide is for you. Find your optimum revenue mix and set appropriate targets.
Establish benchmarks & set targets
Identify earned income opportunities
Launch fundraising campaigns
Plan special events and sponsorships
Cultivate major gifts & steward donors
Conduct a capital campaign
Use grants to your advantage
Create planned giving opportunities and endowments
At under 20 pages, our guide contains ZERO fluff and is a much better value than books 15 times as long costing over $300. Purchasing this guide will be the best investment you make to reduce the stress of fundraising for the coming year.
MY PERSONAL GUARANTEE TO YOU...
My guarantee to you is simple: the strategies in this guide are the same ones I’ve used to help nonprofits create balanced, sustainable fundraising plans that reduce stress and increase impact.
This isn’t about chasing dollars. It’s about setting smart revenue targets, diversifying income streams, and focusing your energy where it counts. When you apply what’s inside—from refining your annual fund to growing major gifts—I’m confident you’ll feel more control over your fundraising future.
You don’t have to fundraise on fumes. This ebook gives you a grounded, strategic approach to development planning—so you can fund your mission with more confidence and less chaos.
CLICK THE BUTTON BELOW TO GET YOUR COPY NOW. YOU’LL BE GLAD YOU DID.
ABOUT THE AUTHOR
Ginger Keller-Ferguson is a nationally recognized nonprofit consultant and founder of KFA Nonprofit. With over 15 years of experience writing grants and guiding organizations through strategic growth, Ginger has helped clients secure tens of millions of dollars in funding from federal, state, corporate, and foundation sources. She’s known for translating complex funding landscapes into clear, actionable strategies that help mission-driven organizations not only survive—but thrive.
Ginger is also the creator of one of the nation’s most practical and results-driven grant writing courses, and she’s a sought-after speaker and trainer on funding strategy, grant readiness, and nonprofit resilience. Her approach blends real-world experience with a deep understanding of what funders are looking for in today’s climate. She believes that great missions deserve great funding—and she’s dedicated her career to helping nonprofits build the clarity, capacity, and confidence to secure it.
